Potential community members can be found all over the Internet wherever people gather. Social media like Facebook Groups, Instagram, LinkedIn, and TikTok are all great places to find people interested in your community.
And don't underestimate the power of word of mouth!
Below are some places to find them, along with how you can position yourself on each of these platforms to attract more community members.
In this article:
Thanks to its massive user base, Facebook Groups were a popular choice to start a new community and many established communities use Facebook.
Use Nas.io as an extension of Facebook and encourage your community on Facebook to look at the value you provide beyond it, be it a chat, events, or courses.
LinkedIn is a bit easier than Facebook because you can create your own posts that have a good chance of reaching new potential community members. Make sure to add popular and trending tags to your post to get eyes on it and high engagement soon after posting so that it reaches more people.
It's also more acceptable to send DMs advertising communities on LinkedIn, so search for potential community members and send them a description of your community along with your link to your community page.
Create an Instagram story and include your community home page link. Your story can be done a bunch of different ways and at different times.
Save your community posts as a series of Highlights so that they're easy to find on your profile and new or prospective members can look through your entire series.
To save your community posts as Highlights:
Go to your Instagram Profile and click on the plus button with the word New below it.
Create a name for your collection, then click Next.
Choose Stories you've already posted that you'd like to add to the Highlight collection.
TikTok works much like Instagram stories in that they're both short videos that reach others. Include your link and create videos with different trending sounds so your videos get seen by more people.
A lot of communities gather on Discord, and joining them is worth it just to meet others and see how successful communities are managed.
Pick one community with a similar theme to yours, become an active member, and make connections. Only once you've formed connections, reach out to those you think would be interested in joining yours.
Not strictly social media, but we're including this because email marketing is one of the most effective forms of growth and engagement for businesses. You can adopt and scale email marketing strategies that they use to fit your own needs when reaching out to others through email.
We'll go into more detail about how exactly you can create an email series to grow and engage your community in a future article.
For now, try to find a community with the same audience as yours and reach out to their community manager (bonus points if you're already an active member of that community). Ask if they could include a description and link to your community in an email.
We hope this helps you grow your community! If you run into any problems, message us in the Chat in the corner and we'll get back to you as soon as possible :)