In this page:
🔥 Quick Summary
Nas.io lets you connect 4 types of tracking pixels to your community:
Meta (Facebook) Pixel
Google Analytics Measurement ID
TikTok Pixel
X (Twitter) Pixel
These pixels help you understand what people do in your community — such as viewing pages, signing up, and making purchases — so you can measure results and improve your marketing.
📅 Events We Track
| Web |
PageView | When the user visits any of the landing pages of the community (including the community landing page) |
InitiateCheckout | This happens when the user clicks the buy now on any of the paid entity |
Complete Registration | This happens when the user enters their email (right after they enter the email this is triggered) |
Purchase | This happens when the user completes a purchase successfully (does not include free joining) |
Subscribe | This happens when:
|
💡Why Use Tracking Pixels?
Understand your audience – See how people move through your pages
Improve your ads – Know which campaigns lead to sign-ups or sales
Make better decisions – Use real data instead of guessing
Run retargeting ads – Reach people who already showed interest
🛠️ How Pixel Tracking Works
Nas.io supports two ways to track events:
✅ Recommended: Server-Side Tracking - Nas.io sends data directly from our server to your connected ad platform (Meta, Google, or TikTok) for you.
This works better because it is not affected by ad blockers or browser privacy settings.
You will need:Pixel ID – tells us where to send the data
Access Token – a secure key that allows Nas.io to send the data
⚠️ Browser Tracking - You only need a Pixel ID. Data is collected directly from the user’s browser using cookies and scripts and sent to your connected ad platform
However, some events may not be tracked because of:
Ad blockers
Browser privacy settings
Connection issues
❓How to Add Your Pixel to Nas.io
Open your Community Dashboard
Go to Settings → Pixels
Enter your:
Pixel ID
Access Token (Optional)
🚀 Meta (Facebook) Pixel
Get a Pixel ID
If you already have one, you can skip to “Find an existing Pixel ID.”
Go to Meta Business Manager → Business Settings
Select your business
Click Data Sources → Datasets
Click Add and name your dataset
Copy the Dataset ID
Paste it into the Pixel ID field in Nas.io
Find an Existing Pixel ID
Go to Meta Events Manager
Click Datasets
Choose your dataset → Settings
Copy the Pixel ID into Nas.io
Get an Access Token
In Settings page, scroll to Conversions API
Click Generate access token
Copy and paste into the Access Token field in Nas.io
🇬 Google Analytics (GA4)
Get Measurement ID
Open Google Analytics Admin
Go to Data collection and modification → Data Streams
Click your web stream
Copy the Measurement ID (G-XXXXXXX) and paste into the Measurement ID field in Nas.io
📌 Do not use IDs that start with AW-.
Get Access Token
On the same page, scroll to Events
Click Measurement Protocol API secrets
Click Create
Enter a name for the API secret. We recommend using Nasio so you can easily recognize it
Copy the Secret value
Paste into the Access Token field in Nas.io
🔎 TikTok Pixel
Get Pixel ID
Go to TikTok Ads Manager→ Tools → Events → Connect data source → Web
Add your website
Select Data connection method → Manual setup.
Select TikTok Pixel + Events API
Enter a name for your pixel. Click Create
Copy the Pixel ID into Nas.io
Get Access Token
In TikTok Ads Manager, go to Tools → Events Manager
Select the pixel you want to use
Click Settings
Scroll down to Events API > Access Token Generation
Click Generate Access Token
Copy and paste the token into the Access Token field in Nas.io
𝕏 (Twitter) Pixel
⚠️ Note: X only supports browser tracking, and you will only need to provide a Pixel ID
Create a Pixel ID
Log in to ads.x.com
Go to Tools → Events Manager
Click Add event source and accept the terms
You will be taken to the Install pixel code page which shows the pixel code and the option to allow 1st-party cookies
Click Save event source
Create Events
From Events Manager, click Add events
On the Event Details screen:
Enter a name for the event
Choose the event type from the Type dropdown
Adjust attribution settings if needed
Click Next
On the Setup method screen, select Define event with code. Click Next
On the Event installation screen:
Keep Install in Website code selected
You do not need to copy or paste any code
Click Save to finish creating the event
Add Pixel ID to Nas.io
Copy your Pixel ID from X
Paste into the Pixel ID field in Nas.io
📍Important Notes
Some tracking may not work because of:
Ad blockers
Browser privacy settings
Internet or system issues
For platforms that support it (Meta, Google, and TikTok), we recommend adding an Access Token for more reliable tracking.
ℹ️ Frequently Asked Questions (FAQ)
Q: What is a tracking pixel?
A: A tracking pixel helps you understand what people do in your community, such as viewing pages, signing up, or making a purchase.
It sends this information to platforms like Meta, Google, or TikTok so you can measure results and improve your marketing.
Q: Which platforms can I connect to Nas.io?
A: You can connect:Meta (Facebook) Pixel
Google Analytics (GA4)
TikTok Pixel
X (Twitter) Pixel
Q: Do I need both Pixel ID and Access Token?
A: Not always.
Pixel ID only = browser tracking
Pixel ID + Access Token = server-side tracking (recommended)
🌀 NOTE: Using an Access Token improves tracking accuracy and avoids issues caused by ad blockers and browser privacy settings.
4. Q: What happens if I only use Pixel ID?
A: Your tracking will rely on the user’s browser. Some events may not be tracked if users:
Use ad blockers
Block cookies
Have strict privacy settings
5. Q: Why is server-side tracking recommended?
A: Server-side tracking sends data directly from Nas.io to your tracking platform.
This makes tracking:
More reliable
Less affected by ad blockers
More accurate for conversions
6. Q: Is the Access Token safe?
A: Yes. The Access Token only allows Nas.io to send tracking events to your account.
It does not give Nas.io access to your ad account or personal data.
7. Q: Can I use more than one pixel at the same time?
A: Yes. You can add pixels for different platforms (Meta, Google, TikTok, and X) at the same time.
8. Q: What events are tracked automatically?
A: Nas.io automatically tracks:
Page views
Email sign-ups
Checkout clicks
Purchases
Community subscriptions
No extra setup is needed after adding your Pixel ID and Access Token.
9. Q: Why don’t I see data immediately?
A: It may take some time for your tracking platform to show the data.
Also, data may not appear if:
You used the wrong Pixel ID
The Access Token is missing or incorrect
Ad blockers are enabled
Browser privacy settings are blocking tracking
10. Q: Can I remove or change my pixel later?
A: Yes. You can update or remove your Pixel ID and Access Token anytime from: Settings → Pixels in your community dashboard.
11. Q: Does X (Twitter) support Access Tokens?
A: No. X only supports browser tracking.
You only need to add the Pixel ID for X.
12. Q: Who should use tracking pixels?
A: Tracking pixels are useful if you:
Run ads
Want to track sign-ups or purchases
Want to retarget visitors
Want to understand user behavior
If you don’t run ads or campaigns, you don’t need to set up pixels.
Contact Support
If you have questions or need help, you can:
Use the chat widget inside the platform (bottom right corner) or contact us through WhatsApp
Email us at help@nas.io