Click aquí para el artículo en español https://help.nas.io/en/articles/9844969-instalacion-de-pixels-en-nas-io
Introduction
Tracking and analyzing user interactions is essential for understanding community engagement. By adding tracking pixels from Facebook (Meta) Pixel, Google Analytics, and TikTok Pixel, you can gather detailed insights into how users interact with your community pages.
Overview of Tracking Pixels
Nas.io allows you to integrate 4 types of tracking pixels into your community: Meta Pixel, Google Analytics Measurement ID, TikTok Pixel, and X (Twitter) Pixel. These pixels track user activity and provide valuable insights into user interactions and conversions.
Benefits of Integrating Tracking Pixels
Integrating tracking pixels into your community offers several advantages:
- Detailed Insights: Track and analyze user behavior across your community pages.
- Marketing Optimization: Understand which campaigns drive conversions and improve user engagement.
- Data-Driven Decisions: Use comprehensive data to make informed decisions about user behavior and purchasing patterns.
- Targeted Advertising: Leverage the collected data to create personalized ad campaigns, increasing ROI and user acquisition.
Events tracked
Page View Events
- Community Page
- Challenge, Product, 1:1-Session and Event sales pages
- Checkout Page
Purchase Events
When a purchase is made for community subscription or any experience (Event, Challenge, Digital Product, 1:1 Session) inside a community, the following events are triggered:
Important Considerations
There are a few reasons why some events may not be tracked:
Ad Blockers: Users with ad blockers may prevent tracking pixels from collecting data.
Privacy Settings: Browser privacy settings may block tracking pixels.
Technical Issues: Network or technical problems can sometimes disrupt tracking.
Be aware of these limitations to set realistic expectations for data collection and analysis.
How to add your own pixel ID on Nas.io?
In your community dashboard, on the left navigation bar, click on "Paid Ads" followed by the "Pixels" (Paid Ads > Pixels). On that page, you can add any pixel you are currently using to track your campaigns.
How to get Google Measure ID in Google Analytics:
📌 A common mistake here is adding your Google Ads ID in the GA4 pixel instead of Google Measurement ID from Google Analytics.
Google Analytics measurement ID should look like G-XXXXXXXX.
Google Ads ID looks like AW-XXXXXXXX, which is not correct value for this field.
✅ G-XXXXXXXX
❌ AW-XXXXXXXX
Helpful links
How to set up Meta Pixel: https://www.facebook.com/business/help/314143995668266?id=1205376682832142
How to set up TikTok Pixel: https://ads.tiktok.com/help/article/get-started-pixel
How to set up X (Twitter) Pixel: https://business.x.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html