As a community manager on Nas.io, you have the unique opportunity to convert leads into loyal and paying subscribers! The newest feature in the platform to strengthen your marketing strategy is the abandoned checkout email system. This tool can help you recover potentially lost sales and keep your community thriving. In this article, we’ll explore how to effectively utilize this feature and maximize its benefits.
What is Abandoned Checkout?
Users who landed on the checkout page of the corresponding product but didn't finish and complete the purchase.
Understanding the Abandoned Checkout Email Feature
What It Does
The abandoned checkout email feature automatically sends reminders to users who have landed on your checkout page but did not complete their purchase. This feature is crucial for re-engaging potential buyers and encouraging them to finalize their transactions.
What We Collect to Enable this Feature
Please note that we collect information, including email addresses of users who didn't complete the product purchase, and details about the products you are selling, to enhance this feature on Nas.io. These information helps us provide a tailored email notification to your potential members.
Where to Access Users' Details
❗Note: This feature will be released on October 3, 2024, and only abandoned checkout from October 3 onwards will be tracked by our system.
You can find those who didn't proceed to complete the purchase of a community's product to:
For Product:
Go to Product tab > Click on the relevant product you would like to check > Click "Audience" > Select "Abandoned Checkout"
For Challenge:
Go to Challenge tab > Click on the relevant challenge you would like to check > Click "Audience" > Select "Abandoned Checkout"
For Membership:
Currently, you may see them as leads in the members tab. But by the end of October 2024, we are planning to add a separate tab to mark abandoned checkouts to show like this:
(*Coming Soon by end of October 2024!)
How Abandoned Checkout Emails Work
Enabling this feature for your community will help you increase your sales.
Log in to the Manager's portal.
Go to Magic Reach tab > Automated emails.
Under Automated Emails tab, CMs will be able to customize the following emails:
Welcome message
*Toggle abandoned cart emails on/off
Approval rejection email
Member removal email
Toggle ON the Abandoned checkout option.
If it's off, the system will not send abandoned checkout email
What We Collect to Enable this Feature
Please note that we collect information, including email addresses of users who didn't complete the product purchase, and details about the products you are selling, to enhance this feature on Nas.io. These information helps us provide a tailored email notification to your potential members.
When Will the Email/s Be Received
If the user landed on the checkout page for a certain paid product/membership, and didn't complete the purchase, two follow-up emails will be sent to their email address.
First email - after 1 hour
Second email - after 24 hours
How to Enable the Feature
Log in to the Manager's portal.
Go to Magic Reach tab > Automated emails.
Under Automated Emails tab, CMs will be able to customize the following emails:
Welcome message
*Toggle abandoned cart emails on/off
Approval rejection email
Member removal email
Toggle ON the Abandoned checkout option.
If it's off, the system will not send abandoned checkout email
To know more about the emails we are sending related to abandoned checkout feature, kindly visit this page: https://help.nas.io/en/articles/9938896-introducing-abandoned-checkout-emails
How User Can Opt-Out to Receiving the Emails
There is a button called "Don't remind me again" at the bottom part of the email. When user clicks this button, he/she will not receive any abandoned checkout emails to his/her email address for the *paid product.
Note: Users will not receive abandoned checkout emails for that specific product only, but they can still receive emails of announcements, abandoned checkout for other products or any community-related messages that were sent directly by the community manager through Magic Reach.
If you encounter technical issues regarding this feature, please reach out to help@nas.io.
Frequently Asked Questions
When does a user/lead get added to the abandoned checkout list?
When does a user/lead get added to the abandoned checkout list?
For abandoned checkout, we collect the information of the following:
Any user who reaches the checkout page of the product and enters their email but does not complete the purchase will show up in the abandoned checkout list
Any member who is already logged in and lands on the checkout page will also show up there
Note: Any user who subsequently completes the purchase will not show up in that list for that product unless they abandoned the checkout for another product