WhatsApp direct message is now enabled on Magic Reach for Beta. With this, we are one step closer to making Magic Reach the omichannel communication tool for Community Builders, helping you reach your members effectively with different message types. Please contact hello@nas.io if you would like this feature to be enabled for your community.

What is WhatsApp <> Magic Reach?

Community Managers can now send WhatsApp direct messages to each of their community members with phone numbers added on nas.io. It is like a WhatsApp broadcast service - "reach ALLLL your members in 2 clicks".

Why use WhatsApp Direct Message on Nas.io?

  1. Whatsapp has higher delivery rate (> 80%) than emails: With 2.2 billion global users world worldwide, there is a high chance is your members are already on WhatsApp and they are constantly on their phone. Now you can communicate with them directly using the most popular chat app on Nas.io.

  2. Whatsapp has higher click through rates (CTRs) than emails: Messages land directly on their app instead of landing in a spam email box that they will never find.

  3. You can can create contextual conversation between Community manager and members, not just sending a message

  4. You can send messages directly to your member list on Nas.io, without the need to save their WhatsApp numbers and message them one by one. All your contacts are in 1 place and you can select the members with phone numbers and send out messages instantly.

How does it work?

  1. Connect your WhatsApp

  2. Go to Magic Reach and select Compose message

  3. Select audience, choose WhatsApp, write your message, preview and send. That’s it!

Then our bot makes sure that your custom message get delivered successfully to your members’ Whatsapp numbers via the Nas.io Admin account.

(Currently, you can send text and images in the WhatsApp message. Image sizes can be up to 5MB)

Watch the video below to see how it works

How do members receive the message?

Your member will first receive a notification to let them know they have just received a message with the subject. If they are interested in reading more, they can click "Yes, read more!".

The full message will be displayed right after. This is called a Business-initiated conversation in WhatsApp and your members have full control whether they are interested in continuing seeing the full content sent by their community managers.

How are we going to improve this feature?

Here are the other improvements that will soon be added to Magic Reach <> WhatsApp:

  • Attaching video and file

  • Attaching CTA

  • Scheduled deliveries

  • Linking your own WhatsApp Business number

  • Adding underlined texts


1. What analytics data will be available?

WhatsApp analytics will be available in March, 2023.

2. Will the message be sent out under my Whatsapp number or under Nas.io WhatsApp account?

To streamline the process, the message will be sent out under Nas.io WhatsApp account.

Cost of messages will be covered by us during the Beta phase.

We will soon introduce the functionality to add your own WhatsApp number

3. How much does messaging cost?

It is currently free for all our community managers in our Beta list

4. What text formatting does this feature support?

We currently support:

  • Line break

  • Italic texts

  • Bold texts

We do not support underlined text in this version. We are working on enabling this soon.

5. Are images supported?

Yes. We support images and they will be attached to the end of your text on WhatsApp.

6. Are emojis supported?

Yes, WhatsApp supported emojis 😁🥰😎🤩🤯 Feel free to use them and make your message fun!

7. Can the members reply to the message and can I see their replies?

Currently the feature is designed to be a one-way broadcast. We do add a footer in the message to inform your members that this is a broadcast via Nas.io and hence they should reach out to their community managers directly shall they have any question.

8. Are my messages secured via Nas.io?

We use the Whatsapp Business API and all messages are secured under WhatsApp standard. We also take security seriously at Nas.io to make sure not just messages but all users' data are tightly secured and protected.

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